Trusted connections
for beauty clients
and service providers.
Finding beauty services is time-consuming; you basically have to know someone to find someone. But it doesn’t have to be that way. I designed a solution that makes it easier for users to discover, connect, and book with trusted beauty professionals. KHOI is now under development for launch on the iOS App Store.
THE PROBLEM IS…
Clients struggle to make informed decisions due to lack of transparency and unfamiliarity, which undermines trust.
I conducted extensive user interviews with 30 participants comprising of both beauty service clients and professionals to understand why.
93%
validated the credibility of beauty professionals by cross referencing their work on multiple platforms
70%
discovered beauty professionals through word of mouth
70%
expressed a moderate to difficult experience finding beauty professionals
38%
struggled with having clear communication of availability
THE SOLUTION
KHOI is an innovative mobile application dedicated to helping clients discover and book beauty services by providing users with all the necessary tools to efficiently support their decision-making.
Discover. Book. Refer.
Let's take a look at the features.
USER BEHAVIOR
Regardless of what platform users prefer using to find beauty services, all participants considered the same key factors when making their decision.
Can you walk me through the process you typically go through when looking for beauty services?
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Convenience
Clear and convenient appointment scheduling
Portfolio
Look for their needs within professional’s body of work
Network
Recommendations from
friends builds trust and comfort
Location
Proximity of user to professional
Price
Ensure service
is within budget
Reviews
Positive feedback
builds trust
IDEATION
There are no bad ideas in design.
Based on the six decision-making factors identified, I mapped potential opportunities and generated a wide range of ideas through mind mapping to explore how trust and usability could be improved within beauty service discovery.
DESIGN DECISIONS
Each feature was designed to build trust.
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